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Wednesday, January 12, 2011

Looking back, and planning ahead

As we reflect on 2010, and look ahead to 2011, it is useful to think about all of the things that made last year such a success, and all of the things we will do in 2011 to improve our business. I recently had the opportunity to share some of these thoughts in a column for SupplyChainBrain. I talked a little bit about how 2010 will be remembered – as a year in which well-positioned transportation companies gained real momentum by offering greater value to their customers. I also offered some insight into what I believe are the keys to success for transportation companies this year.

My insights may not have been earth-shattering. In fact, they are all things that anyone could see if they were to go out and talk to customers, and then look around at their competition. From knowing that a customer never forgets the service we provide (for better or worse), to earning trust by putting the customer’s interest ahead of short term profits, to fostering customer communication at a deeper level than just shipment data, to working to customize our transportation solutions, it all comes down to a focus on real value that is felt by our customers.

Head over to SupplyChainBrain’s site to read the full column, “Expect Measured Growth in Transportation and Logistics in 2011 – and Customers to Demand More Value.”

When you’re done, I’d love to hear your thoughts – do you agree with my assessment of 2010? Any other thoughts on how transportation companies can best position themselves to succeed? Feel free to leave a comment and chime in.