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Wednesday, May 9, 2018

Mother's Day Guaranteed Fresh by Pilot

Are you among the 86 percent of Americans who will celebrate Mother’s Day on Sunday, May 13? If you are purchasing flowers in the Midwest, you might just have Pilot to thank for your fresh token of bloomed affection! By Thursday, May 10, the Pilot Chicago team will sort, tag and send more than 2,700 cases of mixed flowers and roses to 88 Midwest-based home improvement stores, where they will be sold at check-out displays. Pilot moves the product in plastic-lined boxes, where the flowers are packed in a bucket with one inch of water to ensure they stay as crisp as possible en route. Flowers will arrive at stores in Indiana, Kansas, Michigan, Mississippi, Missouri and Ohio via 2-day transits from Chicago. “Flowers are one of the top three gifts for Mother’s Day, and Pilot has a proven track record for timed perishable deliveries like this special occasion,” says Shannon Donahue, account executive. “Our teams understand the intricacies of handling delicate product and are well equipped to deliver fresh-to-store product like flowers.” According to a National Retail Federation survey, 2018 spending for this holiday is expected to reach $23.1 billion, with flowers sales predicted at $2.6 billion.